baud /bawd/ n.
[simplified from its technical meaning] n. Bits per second. Hence kilobaud or Kbaud, thousands of bits per second. The technical meaning is `level transitions per second'; this coincides with bps only for two-level modulation with no framing or stop bits. Most hackers are aware of these nuances but blithely ignore them.
Historical note: `baud' was originally a unit of telegraph signalling speed, set at one pulse per second. It was proposed at the International Telegraph Conference of 1927, and named after J.M.E. Baudot (1845-1903), the French engineer who constructed the first successful teleprinter.